Hey, I’m Natalie.

I’m your friendly neighborhood brand strategist.

As a non-profit specialist turned branding professional, I've dedicated my career to helping brands tap into their purpose to make a bigger splash. From Microsoft to Magic The Gathering, I've combined cultural insights, human behavior analyses, and visual storytelling to empower indelible brands.

Armed with a Master's in Branding from School of Visual Arts, a brand strategy certification from Northwestern University, and a Stanford University Bachelor’s degree in human behavior, I'm equipped to navigate the dynamic world of branding. Born in Seattle, I now split my time between NYC and Washington D.C., spending my free time performing improv comedy and drawing handmade birthday cards.

Aw shucks, guys.

  • "Intelligent, strategic, warm & personable are just a few of the terms I would use to describe Natalie. Natalie excelled at projects with naming and creative strategy at their heart, always wanting to learn more and ensure she understood the nuances of the strategy or creative being presented. Future employers will gain a committed, strategic mind with a flair for creativity. "

    Chloe Cooper, Account Director
    Northbound Brand

  • "She forged strong, collaborative relationships with co-workers and clients alike, had keen strategic insight, asked good questions that helped strengthen the work, and was a strong writer. Her passion for brand development and social activism will make her an asset wherever she devotes her time."

    Anne Tillery, Managing Partner
    Pyramid Communications

  • "To sum her up in a few words, she is eager, passionate, thorough, and curious. She's also a thoughtful listener and a diligent colleague with a quick wit. Beyond her curiosity and dedication to brand strategy, Natalie is a pleasure to work with. She understands team dynamics and needs, and she's always paying attention to making her contributions on all aspects of a project all the more valuable."

    Natalie Balthrop, Strategy Director
    Northbound Brand

  • "Forward in her thinking, Natalie could be counted on to generate new ideas, push herself outside of her comfort zone, and inspire others to take positive risks that promoted growth. Her strengths in writing, building media content, and social activism, make her an excellent candidate for any position she seeks."

    Annie Delgado, Program Director
    The Representation Project